{"id":7125,"date":"2024-10-16T11:56:17","date_gmt":"2024-10-16T09:56:17","guid":{"rendered":"https:\/\/caveguillod.ch\/a-closer-look-at-global-wine-consumption-by-color\/"},"modified":"2024-10-16T11:56:17","modified_gmt":"2024-10-16T09:56:17","slug":"a-closer-look-at-global-wine-consumption-by-color","status":"publish","type":"post","link":"https:\/\/caveguillod.ch\/en\/a-closer-look-at-global-wine-consumption-by-color\/","title":{"rendered":"A closer look at global wine consumption by color"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 2019, global wine consumption reached nearly 244 million hectoliters, compared to 232 million hectoliters in 2009. While there has been a 5% increase in total liters consumed, the reality, with the world\u2019s population increasing by 11.5%, is that the amount of wine consumed per capita has decreased. People are likely drinking less but choosing better quality, and each person has their preferences between white, red, and ros\u00e9 wines. By comparing the numbers by color, we can get a picture of evolving public taste.   <\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\">White wine consumption<\/h2>\n\n<p class=\"wp-block-paragraph\">White wine has seen a steady rise in popularity over the decade. In 2019, white wines accounted for about 27% of global wine consumption, compared to 28% in 2009. Varieties like Chardonnay and <a href=\"https:\/\/caveguillod.ch\/en\/product\/sauvignon-blanc-vully-swiss-wine-bio\/\">Sauvignon Blanc<\/a> have been particularly popular, with increasing demand in regions like Asia and North America.  <\/p>\n\n<h2 class=\"wp-block-heading\">Red wine consumption<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/caveguillod.ch\/produit\/merlot-vully-bio-magnum\/\"><img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"439\" data-id=\"1335\" src=\"https:\/\/caveguillod.ch\/wp-content\/uploads\/2020\/05\/Merlot-1.png\" alt=\"Swiss organic wine Merlot\" class=\"wp-image-1335\" srcset=\"https:\/\/caveguillod.ch\/wp-content\/uploads\/2020\/05\/Merlot-1.png 439w, https:\/\/caveguillod.ch\/wp-content\/uploads\/2020\/05\/Merlot-1-300x300.png 300w, https:\/\/caveguillod.ch\/wp-content\/uploads\/2020\/05\/Merlot-1-150x150.png 150w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Red wine has always dominated the market, but its growth has been more modest. In 2019, it represented about 55% of global consumption, compared to 58% in 2009. While its share has slightly declined, varieties like Cabernet Sauvignon and <a href=\"https:\/\/caveguillod.ch\/produit\/merlot-vully-bio-magnum\/\">Merlot <\/a>have remained top choices in many regions.  <\/p>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Ros\u00e9 wine consumption<\/h2>\n\n<p class=\"wp-block-paragraph\">Ros\u00e9 wine has been the real star of the decade. Its share of global consumption rose from 8% in 2009 to nearly 10% in 2019. This growth is attributed to a better perception of ros\u00e9 quality, effective marketing campaigns, and increasing demand, particularly during the summer months.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Thus, more red wine is consumed globally than white wine. However, the market share of red wines is decreasing as ros\u00e9 gains popularity. This makes sense, as ros\u00e9 is produced from red grapes. It\u2019s also worth noting that sparkling wine consumption has increased by 30% over the past 10 years, reaching 8%.    <\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/caveguillod.ch\/en\/shop\/\">Discover our Swiss wine shop<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><br\/><br\/>Sneak peek: a sparkling wine is currently being aged at Cave Guillod.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sources<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>International Organisation of Vine and Wine (OIV) \u2013 2009 and 2019 Annual Reports<\/li>\n\n\n\n<li>Wine Institute \u2013 Global wine consumption statistics<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><br\/><br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, global wine consumption reached nearly 244 million hectoliters, compared to 232 million hectoliters in 2009. While there has been a 5% increase in total liters consumed, the reality, with the world\u2019s population increasing by 11.5%, is that the amount of wine consumed per capita has decreased. People are<\/p>\n","protected":false},"author":3,"featured_media":6622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[192],"tags":[],"class_list":["post-7125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A closer look at global wine consumption by color - Cave Guillod<\/title>\n<meta name=\"description\" content=\"Discover the evolution of global wine consumption between 2009 and 2019. Analysis of trends for white, red and ros\u00e9 wines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caveguillod.ch\/en\/a-closer-look-at-global-wine-consumption-by-color\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A closer look at global wine consumption by color - Cave Guillod\" \/>\n<meta property=\"og:description\" content=\"Discover the evolution of global wine consumption between 2009 and 2019. 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