A closer look at global wine consumption by color
In 2019, global wine consumption reached nearly 244 million hectoliters, compared to 232 million hectoliters in 2009. While there has been a 5% increase in total liters consumed, the reality, with the world’s population increasing by 11.5%, is that the amount of wine consumed per capita has decreased. People are likely drinking less but choosing better quality, and each person has their preferences between white, red, and rosé wines. By comparing the numbers by color, we can get a picture of evolving public taste.
White wine consumption
White wine has seen a steady rise in popularity over the decade. In 2019, white wines accounted for about 27% of global wine consumption, compared to 28% in 2009. Varieties like Chardonnay and Sauvignon Blanc have been particularly popular, with increasing demand in regions like Asia and North America.
Red wine consumption
Red wine has always dominated the market, but its growth has been more modest. In 2019, it represented about 55% of global consumption, compared to 58% in 2009. While its share has slightly declined, varieties like Cabernet Sauvignon and Merlot have remained top choices in many regions.
Rosé wine consumption
Rosé wine has been the real star of the decade. Its share of global consumption rose from 8% in 2009 to nearly 10% in 2019. This growth is attributed to a better perception of rosé quality, effective marketing campaigns, and increasing demand, particularly during the summer months.
Conclusion
Thus, more red wine is consumed globally than white wine. However, the market share of red wines is decreasing as rosé gains popularity. This makes sense, as rosé is produced from red grapes. It’s also worth noting that sparkling wine consumption has increased by 30% over the past 10 years, reaching 8%.
Sneak peek: a sparkling wine is currently being aged at Cave Guillod.
Sources:
- International Organisation of Vine and Wine (OIV) – 2009 and 2019 Annual Reports
- Wine Institute – Global wine consumption statistics
